PR for Startups


Dealing with media can be intimidating without the right 'know how', so we have put together this event to bring you PR for Startup's, to PRepare and guide you through your PR journey. Join our experienced line up of speakers - Manminder Kaur from Supernewsroom, Darian Goh from RevAsia, and Prathab V. from Focus Malaysia as they share learnings and insights on all things media to help you gain a clear understanding of public relations.

Event Agenda

10.30am – 10.40am: Arrival
10.40am – 10.45am: Opening welcome
10.45am – 11.15am: Manminder Kaur, CEO, Supernewsroom - "Get Your Story Out"
11.15am – 11.35am: Darian Goh, Senior Strategy Planner, RevAsia - "3 Things We Have Learned Over 5 Years Of Content Marketing"
11.35am – 11.55am: Prathab V., Executive Editor, Focus Malaysia - "Things You Didn't Know About The Media"
11.55am - 12.15pm: Q&A Session
12.15pm – 12.30pm: Networking, END

Who should attend:

PR teams, PR & Comms agencies, entrepreneurs, managers, freelancers, startup founders, travel writers, etc.


1) Manminder Kaur, CEO, Supernewsroom

Manminder Kaur is an award-winning PR practitioner and the author of PR for Startups- The Ultimate Playbook. She is the founder and CEO of Intelectasia and Supernewsroom, Asia's first digital Public relations platform. Manminder is Malaysia’s top PR trainer, having trained hundreds of public relations professionals locally and internationally. Not a stranger in the local PR scene, Manminder also provides public relations consultancy to billion ringgit conglomerates, GLCs and the private sector. She was formerly a journalist with Astro Awani. Manminder holds a Masters in Corporate Communications and is the industry advisor for Bachelors of Public Relations degree program for Universiti Tunku Abdul Rahman (UTAR).

Supernewsroom is Asia 1st digital PR platform where organizations can reach out to more than 25,000 journalists and key influencers with a single click. Organizations from startups to large companies who want media coverage are best matched to the right journalist with Supernewsroom's proprietary journalist matching algorithm. They can send unlimited press releases, media invitations, and pitch for an interview with an integrated email blast. Receiving responses from the journalist is also possible with the media response buttons. Other features include iReport which users can track their entire media engagement from start to finish, iContact and more. Supernewsroom is the winner of Vikingcubator Pitch Competition as the Best Media Startup 2018 and the recipient of the Cradle CIP500 grant.

2) Darian Goh, Senior Strategy Planner, RevAsia

Darian Goh is a senior strategy planner for RevAsia, part of Media Prima, the largest media group in Malaysia. In his 4 years with RevAsia, he has grown brands such as SAYS, OhBulan, and Rojaklah into top social sites in Malaysia. On the other hand, Darian has also strategiszd for brands like AirAsia, Nestlé, AIA, and Petronas to reach millennials by leveraging on RevAsia through sponsored content. He has expertise in brand ideation, strategy and most importantly, knowing what the online world consumes and share.

3) Prathab V., Executive Editor, Focus Malaysia

Prathab is the Executive Editor of Focus Malaysia. He has 22 years experience in research, media, consulting, business journalism and IT policy development, and hands-on experience in handling market research project, data analysis, facilitating workshops, public speaking and corporate training. His areas of experience lies in market research: blue ocean strategy, customer analytics, social listening analytics, and is well versed in business journalism, tech journalism and training.

Focus Malaysia is a business weekly that publishes news and analysis on issues relating to corporate affairs, small and medium enterprises, economics, personal wealth and current affairs. Led by a team of experienced editors and writers, the magazine offers in-depth coverage of topics relevant to business leaders as well as the man in the street. Focus Malaysia is also a platform for the discussion of macro-economic topics such as wealth distribution, sustainability and the impact of innovation and technology.

  • The event description was updated. Diff#341141 2018-05-30 02:30:00
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Thu May 31, 2018
10:30 AM - 12:30 PM MYT
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Venue Address
Level 6, UOA Corporate Tower, Lobby B, Avenue 10, The Vertical, No.8 Jalan Kerinchi, Bangsar South City, Kuala Lumpur Malaysia
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